Enable Developer Mode Windows 10 Command Line
To sideload applications without Microsoft approval (on application signatures for example when installing) and seems like still need to do this to use Windows Subsystem for Linux still you will need to enabled Developer Mode
on Windows 10 run this command under with Administrator privileges
reg add "HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\AppModelUnlock" /t REG_DWORD /f /v "AllowDevelopmentWithoutDevLicense" /d "1"
Or you can do it the GUI way under Settings
Helpful link for configuring the lxrun command line interactions (install/uninstall)